The redistribution of roles in the fashion industry

Welcome to the new way of shopping

Coral-like Pop Up Installation at Shanghai's Shopping Mall

NFT is short for Non-Fungible Tokens. These digital artworks are dropped on digital marketplaces like sneakers and then auctioned off.

How Virgil Abloh uses fashion as a medium.

Monogram Mania at Versace.

The magic of being in three places at once.

Harrods starts the new season with generous atmospheric windows.

How retail spaces become community and experience spaces.

Political and social positioning with local reference.

About good storytelling and new self-service shop concepts.

How retailers use public space to meet people directly.

Canadian sculptor Jaime Angelopoulos creates abstract illustrative shapes and leave us with a room full of imagination.

The Beauty of Physical Space

Our responsibility as an agency is to develop clever and targeted solutions for the retail industry in which people want to participate.

How companies can take their retail marketing to the next level by using community based marketing methods.

It is about the one brand experience that people WANT to interact with.

First impressions count.
Heard too many times? That may be true, but when it comes to brand communication, the shop window can say everything and nothing.
Credits 📸 @theofficialselfridges @homecore_paris

After living through a period when retailers were closed, we look at our city centres with a different perspective. Now it shows who can link all the touchpoints, online / offline well together. When we are outside and look up from our smartphones, the shop window is the offline touchpoint number 1.
📸 credits @dior @kenzo @louisvuitton

Give people a reason to go offline!

We 🖤 this collaborative project!

Karyn Olivier’s discrete rearrangement and dislocation of familiar subjects shifts our experience, asking us to reconcile memory with the present moment, and collapsing past, present and future.
Her work often deals with themes of public and private space, and a collective nostalgia connected to shared social and physical experiences.

While everybody and everything is having an online version now, Tiny Desk Concerts existed before Corona had artists broadcast gigs from their home.

While the news are filled with headlines about the amount of fashion goods that brands produce each season, Yang Mai’s exhibition „Good Morning, China!"

Connecting people, by simply saying: Stay! Play!

Raeburn managed to be an amazingly relatable brand.

Why do we go to the city? What do we expect, what do we do there, what do we love, and what do we miss? These were the guiding questions of the #CheerUpStuttgart Talk at the Kultur Kiosk. The ideas and answers that participants brought to the table were inspiring and forward-thinking. It was an exciting evening filled with emotional conversations - on a mission for more optimism and cohesion in our inner cities.

FASHION REFASHIONED
The journey continues, stay tuned!

»Second Objects« is more than just another upcycling project.
It embeds principles of sustainability into the idea of recycling our own projects.

Rethink | Reuse | Recycle

This is not what you think it is. All you need is a curios mindset.
Talking Mindfulness, Management, Workshop, Flowers, Ikebana, Retail Inspiration.

Everyone communicates. Everyone sends. Does individuality contradict mainstream?
„… unloading – the uniform of society“

How do we create new spaces?
And what happens if everyone can help shape it?
Welcome to Unique Island!