
Sustainable pop-up stores: Ekoplaza, Polestar and 2nd Peak set trends
It's not unusual to present a salesroom to the public in an igloo, to introduce the new Porsche at 2300 meters above sea level in a snow globe-like display, or to be surrounded by a giant Advent calendar all at once. Welcome to the exciting world of pop-up stores! These temporary stores, also known as guerrilla stores, appear and disappear again in the streets of large and small cities, and their unusual locations and impressively staged products are now also attracting the attention of customers in Germany.