
Digital Experience in Retail: In-Store Experiences at its finest
The retail industry is in a time of change. Competition from online retail is growing steadily and consumers increasingly expect personalized and seamless shopping experiences. In this context, the Digital Experience is becoming increasingly important - even outside the Internet.
The COVID-19 pandemic has had a major impact on the retail industry in recent years. Lockdowns, restrictions and changing consumer behavior have led to a decline in brick-and-mortar retail. Online shopping, on the other hand, is booming. Consumers have become accustomed to the convenience of shopping from home and now expect similar experiences when shopping locally.