Highlights and insights from the EUROBIKE Show in Frankfurt

We were at the EUROBIKE Show in Frankfurt. Firstly, to visit our customers and secondly, to gain an insight into the current situation in the industry.
We have summarized the most important facts for you

The bicycle industry is facing major challenges, but also opportunities: warehouses are full and prices are low. Some manufacturers and retailers are still struggling.
The challenge now is to find innovative solutions.

 

Porsche is pushing into the e-bike market

 

Since acquiring the start-up Fazua, Porsche has been developing e-bike drives and its own electric bikes. With a dual strategy – as a motor supplier and e-bike manufacturer – Porsche wants to conquer the billion-euro e-bike market. Jan Becker, head of Porsche eBike Performance GmbH, emphasizes the importance of this business for the Group.
Even if the Swabians are a little later than some of their competitors, it is a step in the right direction.

 

Familiar favorites – Schwalbe & Sram – and why they are convincing once again

Although nothing really new was presented, the two brands’ trade fair stands are always impressive. Their products are characterized by easy handling and high scalability.

 

Product highlight

 

Shimano presents the Aston Martin 1R road bike. The frame is manufactured by J.Laverack in the UK from carbon tubes and titanium 3D printed sleeves. The cockpit is also produced using the titanium 3D printing process with additional carbon.
If you are a racing bike and material enthusiast, then your heart will beat faster :).

 

Get together and network

 

It’s “the trade fair” of the year for the bike industry. The exchange between exhibitors and visitors is enormously appreciated and also perceived.

Despite the positive atmosphere, the mood is depressed by full warehouses and weakening sales figures.
But there is hope: those who survive 2024 can look to the future with more optimism from 2025 onwards.

 

Market driver – eBike and bike leasing

 

eBikes in combination with bike leasing are the clear market driver and will help the industry enormously.

 

Here’s what we can take away with us

 

Dos

 

Create experiences
Use trade fairs to offer physical highlights and experiences that stand out from the digital.

Be innovative
Be bold and use new technologies and materials to differentiate yourselves.

 

Don’ts

 

Avoid handlebar parade
Stop with the pure product presentation.
Instead, create interactions that stick in people’s minds.

 

The mobility industry, especially the bicycle sector, continues to offer great potential.

We look forward to everything that is yet to come!