Trends & Insights

Sustainable pop-up stores: Ekoplaza, Polestar and 2nd Peak set trends

It's not unusual to present a salesroom to the public in an igloo, to introduce the new Porsche at 2300 meters above sea level in a snow globe-like display, or to be surrounded by a giant Advent calendar all at once. Welcome to the exciting world of pop-up stores! These temporary stores, also known as guerrilla stores, appear and disappear again in the streets of large and small cities, and their unusual locations and impressively staged products are now also attracting the attention of customers in Germany.


Digital Experience in Retail: In-Store Experiences at its finest

The retail industry is in a time of change. Competition from online retail is growing steadily and consumers increasingly expect personalized and seamless shopping experiences. In this context, the Digital Experience is becoming increasingly important - even outside the Internet.
The COVID-19 pandemic has had a major impact on the retail industry in recent years. Lockdowns, restrictions and changing consumer behavior have led to a decline in brick-and-mortar retail. Online shopping, on the other hand, is booming. Consumers have become accustomed to the convenience of shopping from home and now expect similar experiences when shopping locally.


Meta-What? Short-lived trend, or consequent step into the future?

For understanding and for all newcomers in the field of Metaverse: The current metaverse includes all virtual and 3-dimensional experienceable spaces on the internet. In addition, the term also describes a future conception of the Internet, which intends to be understood as a coherent universe - which also explains the play on words in the name (Meta & Universe). Basically, we are talking about Web 3.0. Similar to Web 2.0, the metaverse is designed by its users, but with one more decisive dimension, namely the third. The possibilities seem (at first glance) virtually limitless.


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