Trends & Insights

TrendReport Retailtainment

The New Get-Together

Best Practice No1

Marni, flagship store, Milan


In-store art studio – Arttainment

Marni integrates a fully functioning artist’s studio into the retail space blurring the line between creative and retail space.


Best Practice No2

Jumbo, supermarket store, Groningen


Community-driven supermarket – Grocerytainment

The dutch supermarket serves as
a sustainable marketplace with room for alternate social events. In addition, staff make time


Best Practice No3
Apple, Today at Apple


Free hands-on sessions – Edutainment

In every Apple store worldwide, trainings and sessions focusing, for example, on photography, video or coding are offered for free. This stimulates a lively exchange within the community.


Best Practice No4

Galeries Lafayette, The Wellness Galerie, Paris


Holistic aproach of well-being – Wellnesstainment

Galeries Lafayette opens The Wellness Galerie,
a space for well-being, beauty, fitness and sportswear in the basement of the building.


Best Practice No5

Nike, PLAYlab, London


Room for imaginations – Kidstainment

Niketown London’s PLAYlab pop-up stimulates kid’s imaginations by encouraging them
to invent their own ideas for imaginary sport games.

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