The New Get-Together
Best Practice No1
Marni, flagship store, Milan
In-store art studio – Arttainment
Marni integrates a fully functioning artist’s studio into the retail space blurring the line between creative and retail space.
Best Practice No2
Jumbo, supermarket store, Groningen
Community-driven supermarket – Grocerytainment
The dutch supermarket serves as
a sustainable marketplace with room for alternate social events. In addition, staff make time
Best Practice No3
Apple, Today at Apple
Free hands-on sessions – Edutainment
In every Apple store worldwide, trainings and sessions focusing, for example, on photography, video or coding are offered for free. This stimulates a lively exchange within the community.
Best Practice No4
Galeries Lafayette, The Wellness Galerie, Paris
Holistic aproach of well-being – Wellnesstainment
Galeries Lafayette opens The Wellness Galerie,
a space for well-being, beauty, fitness and sportswear in the basement of the building.
Best Practice No5
Nike, PLAYlab, London
Room for imaginations – Kidstainment
Niketown London’s PLAYlab pop-up stimulates kid’s imaginations by encouraging them
to invent their own ideas for imaginary sport games.