Through networking and the ever-increasing complexity of the world, the collective is becoming more and more significant. The 'we' culture is a measure of genuine connection, belonging and resonance. For brands, this opens up the opportunity to increase their sphere of influence and build and lead valuable communities through physical experiences. Our mission is to design brand spaces so that the focus is not on the sale of goods but on the soul of the brand. Stationary retail is the place for encounters – with people, with products and brands. A space, an environment that can be experienced and charged for creating belonging, desirability and distinction. Social developments must also become visible in physical space. The Future Point of Experience stands for a conscious experience – browsing, discovering, socialising, learning, inspiring, experiencing, irritating, collaborating or testing.

We see self-efficacy as the frankness to encounter oneself and others with courage and curiosity. We nurture this through active engagement in the collective and create spaces for honest exchange. We see self-efficacy as an essential cultural value. By promoting each individual's self-efficacy, we strengthen the community and our culture of trust, which makes us doers that are fit for the future. We represent the principle that everyone can successfully master future challenges with the awareness of their capabilities and their effects within the group.

And that’s also what drives us to lead the agency further into a value-based and self-determining organisation. This means working with people who appreciate and recognise the added value of the collective. Appreciation plays an essential role in this. We are service providers and experts in what we do – the pressure is sometimes enormous, and we can only come together and do well if we sense a mutual base. And if we earn enough money so that we can continue to lead a balanced life together in the agency, then that’s the best kind of success.

For us, community means partnerships and relationships. There is a shared understanding of values and openness in dealing with expectations and performance. Transparency, fairness and enthusiasm are common motivators. Our brand mission statement defines the community as our central value.

Posturing and dishonesty.

For us, this means talking about the significant issues that are in the room. We don't always manage to do it. However, 2020 has confirmed the need to dive deeper into it – be it in internal interaction or with business partners. A genuine relationship can withstand that. We want to talk about the right issues and be allowed to ask the important questions. We also demand this in return. Looking inwards, it is our responsibility to continuously encourage the team in the sense of advancement and development. Last year, for example, we offered weekly platforms at the beginning of the COVID-phase, where we encouraged people again and again to ask questions and address uncertainties and fears. With success.

We have a strong team spirit in the agency and an intense appreciation for each other. Younger employees feel this quickly, and we can also verify this with employees who have been working with us for many years. The quota of women is 58% and within the management team; including the executive board, the quota is 50%. Diversity is very important to us because we believe in enrichment through diversity. So, we are also heterogeneous in our teams when it comes to age, gender or origin.

If you have the courage and make yourself visible, you can shape many things yourself and become involved in the most diverse areas. Whether it's Alex (DTP Operator) introducing us to the world of gaming with a passionate keynote and showing even the sceptics that the cliché of the nerd in front of the game console is long outdated. Or when Nina (Designer Design Development) demonstrates the latest life-hacks on how we can make our everyday lives more sustainable. Or when Anna (Working Student Market Research) turns the topic of her Master's thesis into the theme of a networking evening – we are a group of doers who love to try out new things, gain perspective together, share our knowledge and passions, and pursue ideas together. We also cater to each individual's needs and allow our employees to work flexible hours, remotely or on sabbatical. As a brand retail agency that has made it it's business to stage spaces, we naturally also place a lot of value on our working environment. Our office is a colourful oasis that is constantly changing and evolving with the people in it.

The agency has changed quite a lot in the last few years, and the topic of self-determination and active self-positioning goes hand-in-hand with turning employees into entrepreneurs. We are continually developing new concepts and putting them to the test. We are very transparent in how we think, what concerns us, what spurs us on, where we do well and where we would like to become better. An open, transparent and honest culture only works if we too are open.

We exist because we want to help shape the world of tomorrow in the community for the community.