Trends & Insights

Christmas 2020

Our responsibility as an agency is to develop clever and targeted solutions for the retail industry in which people want to participate.

Authenticity and taking initiative remain the two most important trends when it comes to purchasing decisions. 82% of Facebook respondents believe that brands should make a positive contribution to society. All crises have shown that brands that have continued to invest in their value-based engagement have recovered more quickly.


Stay connected! Crossed media communication is key! Take actions by special offers in stores. Use consultation and playful insights that connect offline with online in a smart, useful, emotional way. Guarantee a feel-good atmosphere.Because, time is up for standard marketing instruments.


Because people are particularly price-sensitive in times of crisis the popularity of Sale, Black Friday and Cyber Monday is increasing. Prepare sales events early and try to provide your customers with an enjoyable shopping experience by informing them of your offers and promotions in good time. Sale is one reason why people want to visit and return to your store or online shop.


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