How to style a stand-alone piece?

For a recent outdoor-fashion campaign for our client s.Oliver Group the task was to create a room and light installation around the main character: the jacket. In order for the centerpiece to not get lost but rather stand out, we designed a modular system consisting of two large LED modules.

In our design process we focused on:

1️⃣ Lighting – or rather highlighting,
2️⃣ a complementing colour scheme,
3️⃣ and incorporating outdoor elements.