Trends & Insights

Louis Vuitton Men’s Fall-Winter 2021

How Virgil Abloh uses fashion as a medium.

What was the show about?


Already in the Spring/Summer 2021 fashion, Virgil Abloh’s exploration of the impact of colonialism was the main theme of the collection. This season he went one step further and presented the Fall/Winter collection in a film that takes up the story of an art theft. The film is full of symbolism and shows the viewer how other cultures and histories are misunderstood or not recognised at all due to a Eurocentric view.


What grabbed our attention?


The film feels like watching someone dream. The clips about the art heist are so real. The whole thing is peppered with different characters, in a setting that makes direct reference to Mies van der Rohe’s Barcelona Pavilion.


The star-studded cast underlines creative director Virgil Abloh’s inspiration, which is rooted in African-American culture. Rapper Mos Def, poet Saul Williams and writer Kai-Isaiah Jamal are among those featured.





Peculiar Contrast, Perfect Light

A Film By Virgil Abloh And ‘moved By The Motion’

Starring yasiin bey, Saul Williams and Kai Isaiah Jamal

Film Directed by Wu Tsang

Show Creative Director And Performance Choreography by Josh Johnson

Story Adapted by Sophia Al Maria

Movement Direction by Tosh Basco

Dramaturgy And Scenography by Kandis Williams

Original Film Score by Asma Maroof

Musical Direction and Production by Asma Maroof And Benji B

LV Men’s Music and Sound Direction by Benji B

Styling By Ibrahim Kamara

Set Design Playlab

Graphic Design Marco Fasolini

Art Direction and Research Leads Mahfuz Sultan And Chloe Sultan

Artist Managed By Nadja Rangel Qani At Outofocus Management

Visual Direction Lina Kutsovskaya and BeGood


Music by 

Harp Ahya Simone

Saxophone & Flute Tapiwa Svosve

Cello & Piano: Patrick Belaga

Drums Mathieu Edward

Additional Music Production by Daniel Pineda

Additional Poetry by Kai Isaiah Jamal

Final Musical performance by yasiin bey

Music: ESG – “UFO” (Courtesy of Fire Records)

Music booker: Max Leader


Pyramide du Louvre © Arch.I.M.Pei

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