Mobile Retail Formats
How retailers use public space to meet people directly.
The disconnected nature that eCommerce inherently has is increasing the rate at which brands are moving forward into the real world.
Brands like Amazon, and now True & Co., are creating physical store locations to help enhance brand reach and connect with target demographics more intimately.
A great example of this concept is the ‘Worn Wear’ repair truck, where people can get their clothes repaired on the street for free.