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Retail Realness, A No Bullshit Guide For Brand Spaces

On 16 January, Lilli Benz and Meike Finkelnburg shared their thoughts on the intersection of modern brand management and physical formats with Yannick Dietrich from Breuninger at SEEK in Berlin. Let's dive into the world of retail realness together - no frills, but with concentrated expertise!

In (retail) marketing, hype terms such as “experience” are omnipresent, as if they could solve the problems of physical locations in the blink of an eye.
No more hiding behind trendy terms. The current situation in our industries shows that reality checks for strategies are necessary – less hype, more real belonging.


Thank you for inviting me to your panel, dear SEEK Berlin, hosted by the wonderful Colin Marco Göbel-Thoma.

We’ll definitely see you again in the summer!


Want to know more? Feel free to contact us! 🙂

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