Luna pura: Design in Its Purest Form

How do you perfectly showcase a luminaire that is itself a work of art? This was the question Occhio sought to answer with the new “Luna pura.” Together with us, a presentation solution was created that combines elegance, functionality, and the highest quality – a statement for sophisticated design.

Perfection in Every Detail

Our creative approach: the development of presentation tools that seamlessly reflect Occhio’s premium standards and make the Luna pura a focal point in any environment. To ensure maximum flexibility, we designed three presenters in varying heights – perfectly tailored to different spatial concepts. The set was complemented by a fourth tool serving as an elegant storage module. Each presenter was meticulously crafted in regional workshops, with fine craftsmanship employed from precise construction to high-quality finishes. The result: tools that not only impress aesthetically but are also functional and durable – setting a new benchmark for excellent design.

Global Presence, Local Craftsmanship

Through a smooth, internationally coordinated rollout, we brought the presenters to Occhio showrooms worldwide. The feedback was overwhelming: the high-quality tools were met with enthusiasm and underscored the brand’s aesthetic and functional standards.

A Project That Sets New Standards

The combination of artisanal precision, clean design, and logistical expertise makes this project unique. It demonstrates how design and craftsmanship can effectively convey global brand messages – and how a vision becomes reality.