Birkenstock
Shop in Shop
ZINSER
Window Design & Instore Campaign
JobRad
Pop-Up & Activation
JobRad on tour: Mobile brand stand for Demodays
We developed a modular, weatherproof brand stand for JobRad, which is used as a mobile exhibition stand and roadshow stand at mobility days or other events. Companies can use it to inform their employees directly on site about the benefits of company bike leasing and offer test rides – in a sustainable, interactive and eye-catching way.
Holistic implementation from strategy to production
We supported the project from strategic planning and creative conception through to implementation and production. The modular design of the outdoor pop-up stand enables quick assembly and dismantling, flexible adaptation to different locations and reliable use at indoor and outdoor events.
Interactive staging and experience factor
The mobile showroom combines information, service and experience. Highlights such as the “Air Battle” bicycle tire pumps and a sticker wall ensure playful activation, while presentation areas for accessories and information material bring the JobRad brand to life. This turns every event stand into a real crowd puller.
Strong brand presence and employer branding
With this mobile presentation stand, JobRad strengthens its market leadership in service bike leasing and communicates its brand values in an emotional way. Employers benefit by effectively showcasing corporate benefits, employee loyalty and their image as a modern, sustainable employer. The flexible demo day stand makes sustainable mobility tangible on site.
Photo credits: ©Christoph Duepper (JobRad)
Bogner
Window Design
In the heart of one of Europe’s most beautiful shopping centers, a true winter wonderland has come to life since yesterday!
Snowflakes with the letter “B” are falling, gondolas float through the air, and the ski and mountain scenery invites you to dream.
Our team made all this possible in just two weeks – from planning to installation. A hand-sculpted snowy landscape created on-site, recycled gondolas specially adapted for this project, and the impressive 3D BOGNER logo in 9 meter height are the highlights of this wintery display.
The result? Experiential design that demonstrates the powerful impact a window display can have. We’re thrilled – and hopefully, the visitors are too!
Occhio
POS Furniture
Luna pura: Design in Its Purest Form
How do you perfectly showcase a luminaire that is itself a work of art? This was the question Occhio sought to answer with the new “Luna pura.” Together with us, a presentation solution was created that combines elegance, functionality, and the highest quality – a statement for sophisticated design.
Perfection in Every Detail
Our creative approach: the development of presentation tools that seamlessly reflect Occhio’s premium standards and make the Luna pura a focal point in any environment. To ensure maximum flexibility, we designed three presenters in varying heights – perfectly tailored to different spatial concepts. The set was complemented by a fourth tool serving as an elegant storage module. Each presenter was meticulously crafted in regional workshops, with fine craftsmanship employed from precise construction to high-quality finishes. The result: tools that not only impress aesthetically but are also functional and durable – setting a new benchmark for excellent design.
Global Presence, Local Craftsmanship
Through a smooth, internationally coordinated rollout, we brought the presenters to Occhio showrooms worldwide. The feedback was overwhelming: the high-quality tools were met with enthusiasm and underscored the brand’s aesthetic and functional standards.
A Project That Sets New Standards
The combination of artisanal precision, clean design, and logistical expertise makes this project unique. It demonstrates how design and craftsmanship can effectively convey global brand messages – and how a vision becomes reality.
Mammut
Events & Activation
Redefining Eiger Extreme
On December 3rd, Mammut unveiled the new Eiger Extreme Gen VI Collection at an exclusive press event that seamlessly combined design and sustainability at the highest level. The goal was to bring the philosophy of “Resourceful Performance” to life through a carefully crafted spatial concept.
A space that tells stories
Flexible wall modules guided guests through an immersive customer journey, while handcrafted paper ice props and dynamic light installations vividly brought the alpine world of the collection to life. The design relied on sustainable materials and modular constructions that adapted flexibly to the event’s requirements.
Inspiration and perfection
The combination of visionary design and technical precision left a lasting impression on press representatives and Mammut itself. The creative execution underscored Mammut’s position as a pioneer of sustainable performance, setting new benchmarks for brand activations.
comma
Window Design
A Celebration of Elegance: Comma Shines Bright This Holiday Season
Just in time for the festive season, comma’s store windows shine with a magical glow. Together with the comma team, we created a concept that perfectly captures elegance and modernity in a visually stunning way.
Golden Stars as Radiant Highlights
The three-dimensional golden stars are the centerpiece of the design. They reflect light in a sophisticated manner, play with shadows, and create a visual dynamic that draws the eye. The challenge? Designing stars that are lightweight, modular, and shine consistently under various lighting conditions.
A Window That Evokes Emotion
The result is a window display that not only embodies the festive spirit but also reflects comma’s core values: quality, modernity, and attention to detail. A space that spreads magic and invites you to dream.
FALKE
Window Design
A Stroll Through Autumn in FALKE’s Window Design
Where Nature Meets Craftsmanship
Together with FALKE, we created an autumnal window display that unites a connection to nature, sustainability, and craftsmanship. A forest floor of moss, pampas grass, and soft wool felt invites visitors to pause, while trees wrapped in knitted covers – produced on the same machines as the iconic FALKE socks – bring tradition and precision to life.
Colors of the Collection
Glistening branches reflect the tones of the new FALKE autumn collection, seamlessly integrating the products into the scene. A tangible touch of autumn magic that captivates audiences in stores across Europe.
Bogner
Window Design
Egret
Exhibition Design
Ride the Next Wave of Mobility – An Exhibition Stand That Moves
Rethinking Mobility
Egret aimed to showcase the future of urban mobility. At the trade fair, a space was created that not only displayed products but immersed visitors in the next wave of movement.
A Concept Full of Energy
Designplus took charge of concept design, 3D design, and project management, delivering a space that captured the pulse of innovation:
- Bold architectural elements in vibrant turquoise and black
- Interactive presentations, placing the product experience at center stage
- Dynamic lighting design, highlighting the motion of the e-scooters
A Hub for Exploration
The exhibition stand became a platform for exchange and inspiration. Visitors experienced Egret not just as a mobility provider but as a lifestyle brand: modern, flexible, forward-thinking.
Conclusion
With “Ride the Next Wave of Mobility,” Egret made a bold statement – a trade fair appearance that moves and inspires.
Steiff
Pop Up Store KaDeWe
Teddies to Melt For
Welcome to the Steiff World – A Pop-Up Experience at KaDeWe
A store that radiates nostalgia and joy. For the iconic brand Steiff, we created a temporary brand experience designed to captivate hearts and inspire exploration.
A Sweet Concept that Delights
At the heart of the design: the playful idea of “Teddies to Melt For.” Whimsical ice cream elements in 3D and creative waffle-inspired aesthetics meet the warmth of Steiff teddy bears. Concept design, 3D implementation, and meticulous project development brought to life a world that blends childhood imagination with timeless appreciation.
A Unique Touchpoint
From interactive presentation surfaces to harmonious color schemes, every detail of the store invites visitors to marvel and engage. The temporary pop-up store became the perfect stage for this beloved brand – right in the heart of Berlin.
A Design to Melt Hearts
With this project, we made the Steiff brand not only visible but also tangible. A space that awakens memories, creates joy, and proves: the magic of Steiff is truly timeless.
e-motion
Store Fitting
A Store that Reinvents the Joy of E-Bikes
A space that doesn’t just showcase bikes but sparks enthusiasm: For the e-bike experts at e-motion, we developed a flagship store concept that brings the brand to life and sets new standards in store fitting.
From Concept to Installation – Everything from a Single Source
Designplus handled the entire process:
Concept and planning of a modular store design, scalable for multiple locations.
Sustainable production and installation with meticulous attention to detail.
Interactive display areas that showcase the bikes and their technologies to perfection.
The Result: An Experience Space That Resonates
11 stores have already been realized, with more to come. Customers experience e-bikes in a modern, airy spatial concept that combines functionality and aesthetics.
e-motion stands for movement. Designplus brings it into the space.
Sergio Tacchini
Exhibition Design
Thema: Shoe Lounge Premium Exhibition Stand
Hallhuber
Pop Up Store
A Monochrome Dream in Sage Green: Hallhuber Pop-Up Store
How can a temporary space leave a lasting impression while also promoting sustainability? Hallhuber and Designplus have shown how with this pop-up store: a concept that seamlessly blends creativity and responsibility.
Sustainability Meets Elegance
The design: entirely monochrome in soft sage green. Cubes and podiums—upcycled from Designplus’s office—were transformed into almost museum-like highlights. Select pieces from the collection were displayed under acrylic covers, turning them into true works of art.
Recognition for an Exceptional Concept
The store garnered significant attention and was ranked among the Top 3 Pop-Ups of the Year 2022 by the trade magazine Textilwirtschaft.
Conclusion
With the Hallhuber Pop-Up Store, Designplus demonstrates that creativity and sustainability go hand in hand—creating a space that invites not just shopping, but awe.
Premium
Events & Activation
Theme: Designplus x Premium Speaker Area
Services: Concept, Design, Development, Production, Logistics, Installation, Project Management (PM),
Special: Activation of the space through various measures
Egret
Exhibition Design
Designplus
Exhibition Design & Activation
Tommy Hilfiger
Window Design
Digel
Pop Up Installation
Flexibility Meets Design – A Pop-Up That Moves.
One Space, Endless Possibilities
How do you present a collection that’s modern, mobile, and on-brand? For DIGEL move, we developed a pop-up space that’s as flexible as the fashion itself: completely modular, easy to assemble and store, with smart furniture elements for product presentation.
Design Meets Efficiency
From concept and 3D design to installation: the result is a well-thought-out system that combines flexibility and functionality in one space. A mobile pop-up area that is quick to set up and seamlessly adapts to any location.
A Strong Experience for Strong Looks
Whether as a sales platform or brand activation, the installation impresses with a clever mix of design, modularity, and efficiency. A stage that perfectly showcases DIGEL move and its collection.
Hugendubel
Guidance system
A Guidance System that Redefines Orientation
Overview
In collaboration with Hugendubel, Designplus developed a modern wayfinding system and zoning concept that intuitively guides customers through the bookstore. The result: an experiential space that feels both structured and inspiring.
From Challenge to Solution
The Task: Create a clear structure that facilitates customer navigation while celebrating the love of reading. The space was to present book worlds where visitors could explore without losing their sense of direction.
The Approach:
- Color-coded zones for clear spatial division.
- Visual signposts and emotional key messages, such as “Dive In” (in the reading area), combining orientation with atmosphere.
- A combination of consulting, design, and production – all from a single source.
Impact & Results
The thoughtfully designed wayfinding system optimized customer flow while reimagining the bookstore as a world of experiences. The space invites discovery while remaining functional. Efficiency meets emotion.
Conclusion
This project demonstrates that a good guidance system is more than just about orientation – it’s part of the experience.
FOCUS Bikes
POS System
Modular POS System for FOCUS Bikes – Flexibility Meets Brand Power
A Retail Experience Space
How do you create a presence across multiple stores that is both scalable and showcases every bike to perfection? With a modular POS system that Designplus brought to life – from concept development to production and rollout.
The Concept
A well-thought-out, modular system that combines functionality and aesthetics. High-quality materials and clean lines ensure an eye-catching presentation of the bikes – both indoors and outdoors. Every element reflects the brand promise of FOCUS Bikes.
From Idea to Implementation
From the initial concept through prototypes to the final production, Designplus served as the central partner throughout the process.
The Result
A unified, visually powerful POS system that makes the FOCUS Bikes brand tangible – energizing retail spaces with a passion for biking. A system that grows, moves, and inspires.
SportScheck
Store Fitting
A Beach Feeling in the Middle of the City
The Hamburg branch of SportScheck invited customers to an extraordinary brand experience with “MOIN MOIN Beaches”. The challenge: transforming functional fitting rooms into unforgettable touchpoints.
More Than Just Fitting Rooms
Our team brought the North Sea beach theme to life. In two contrasting color worlds – from pink sunsets to cool ocean blues – the fitting rooms became true eye-catchers. Thoughtful details like water level indicators and interactive elements turned the space into the perfect photo spot and experiential zone.
Concept Meets Perfection
Design, logistics, and production worked seamlessly together:
- Modular construction for quick implementation
- Creative design language and concept development
- Project management and on-site installation
A Success That Makes Waves
The project seamlessly integrates into the store experience – a fitting room concept that inspires and emotionally anchors the brand. A place that brings joy to customers, makes brand values tangible, and makes store visits truly unique.
SportScheck proves: A space that surprises stays in memory.
Bogner
Window Design
Double B: The Bogner Logo in a New Light
Window Design That Makes a Statement
How do you bring presence and style to 15 stores simultaneously? For Bogner, we developed an eye-catching window display design focused on the essentials – the brand’s iconic “B.”
3D Design Meets Precision
- Oversized Styrofoam cut-outs in a custom color
- A high-quality look combining lightness and volume
- Logistics, production, and installation from a single source
Through perfectly coordinated project management, we delivered uniform and brand-appropriate installations – from the initial design concept to the final execution.
A Bold Statement for 15 Stores
An iconic window display that not only embodies who Bogner is but also ensures brand recognition: clear, striking, and pure brand building.
Occhio
Window Design
Luna – Light from Another World
A New Window to the Brand
For Occhio, a window design was created that celebrates light and evokes emotions. The goal was to craft a unique brand staging that captivates passersby and visually underscores the brand’s premium positioning.
A Reflection of the Extraordinary
The window design combines innovative aesthetics with technical refinement: fully mirrored windows create an almost surreal atmosphere. A particular highlight: a stone suspended from the ceiling, with lamps artfully integrated – a symbiosis of nature and high-tech.
Precision in Execution
From creative conception and 3D design to prototyping and installation – every detail was implemented with the utmost care. The installation took place at the flagship store in Munich, offering passersby a world-class visual experience.
A Window that Tells Stories
With Luna, a window design was created that redefines light and space. A project that not only inspires but also demonstrates how art and technology can bring a brand to life.
IWC
Pop Up Installation & Window Design
Timeless Masterpieces – Perfectly Staged
For IWC Schaffhausen, Designplus brings the legendary Pilot and Portugieser models into the spotlight, celebrating 75 years of watchmaking excellence.
Precision in Focus
The window display highlights the exceptional quality of the timepieces through oversized depictions of product details, artfully showcasing the master craftsmanship of these iconic watches.
Global Execution, Flawless Perfection
- 13 countries worldwide – a unified and precise brand image.
- 25 years of luxury expertise: experience that ensures excellence.
- In-house logistics & interdisciplinary team: seamless execution from concept to realization.
A Window That Tells Stories
With this global project, Designplus once again demonstrates how luxury can be transformed into an unforgettable experience through meticulous attention to detail and strategic execution.
Wirtschaftsförderung Stuttgart
Experience Strategy
One Store, Many Dimensions – A Holistic Approach
For BRYCKE, a comprehensive concept was developed to bring the brand identity to life. From store positioning and corporate identity to cross-channel marketing and AI-generated visuals, every component was precisely executed from a single source.
Strategy, Design, Experiences – Seamlessly Integrated
Designplus not only crafted the store design and visual language but also developed innovative event formats that transformed the space into an experience. A thoughtful approach where all elements – online and offline – interconnect to consistently showcase the brand.
Highlights That Make the Difference
- Holistic Brand Presence: Seamless integration of store positioning, corporate identity, and design.
- AI-Generated Visuals: Creative technology for modern brand communication.
- Cross-Channel Activation: A concept that connects all touchpoints.
An Experience from a Single Source
The BRYCKE Pop-Up Store project demonstrates what can be achieved when strategy, design, and experiences are holistically conceived: a strong identity that inspires and resonates.
Designplus
Community Events
A Place of Vision
Imagine a space where pioneers from design and retail come together to share bold ideas. That was our Salon39: an event that united people, brands, and visions – and inspired them.
Five Insights to Revolutionize Retail
Leading with Love: Lilli Benz made us reflect – making decisions through the lens of love? It builds trust and loyalty.
Cultural Intelligence as a Gamechanger: Sabine Rogg emphasized the importance of listening to communities and fostering a sense of belonging.
Revitalizing City Centers: Dr. Marc Schumacher highlighted how culture and events can bring cities back to life. Hameln is leading the way.
Understanding the Zeitgeist: Kirstine Fratz unveiled patterns in societal change – a key to staying prepared for the future.
Technology Meets Emotion: Creating phygital experiences – a seamless blend of virtual and real worlds that resonates across generations.
A Glimpse into the Future
Salon39 was more than just an event. It marked the beginning of a movement. A movement that reimagines retail: empathetic, innovative, and human-centered. At Designplus, we are proud to be part of it – and we’re excited for what comes next.
smykker
Window Design
An Eye-Catcher That Leaves a Lasting Impression
How do you create maximum attention in an urban environment? For smykker, Designplus developed a unique window design that visually captures the brand identity and generates excitement.
Clean Lines. Clear Message
The goal was clear: a concept that impresses aesthetically while conveying the brand message. Through a combination of 3D design, precise prototyping, and efficient project management, a window display was created that not only stops passersby but draws them into the smykker brand world.
9 Stores – 1 Strong Presence
From creative conception to implementation and logistics, Designplus coordinated all project phases. Geometric shapes and clear structures create visual tension and ensure recognition across all locations.
A Statement in Retail Design
This project demonstrates that attention is no coincidence – it’s the result of thoughtful design, technical precision, and creative execution.
Bogner
Window Design
A Window into Winter – Bringing the Ski 2022 Collection to Life.
Bogner presents a stunning visual installation across 15 stores, capturing the spirit of winter sports with elegance and innovation.
Design Meets Innovation:
- Pulsating LED lighting integrated into custom-crafted Styrofoam mountains
- 3D design, prototyping, production, and precise installation
- Refined surfaces for a premium, sophisticated aesthetic
The Result? A Winter Experience That Shines.
The illuminated mountain landscapes create the perfect stage for Bogner’s Ski 2022 collection. A modern, dynamic design that inspires – bold, elegant, and unmistakably Bogner.
SportScheck
Window Design
Winter Wonderland: Where Safety Meets Design
A Winter Dream Brought to Life
How do you showcase safety in a captivating way? SportScheck’s “Winter Wonderland” window design doesn’t just grab attention—it perfectly blends functionality with aesthetic brilliance.
The Creative Approach
Snow-covered landscapes, minimalist yet futuristic, combined with meticulously showcased helmets against a backdrop of handcrafted and AI-generated visuals. A fusion of modern technology and traditional craftsmanship creates a wintry experience that dazzles across 28 stores nationwide.
An Experience That Lasts
From the first glance to the finest detail: the concept unites innovative 3D design, thoughtful prototyping, and flawless execution. The result? A striking window display that delivers a clear message: “To Keep You Safe.”
Conclusion
With creativity and precision, SportScheck’s window design stands as a highlight—authentic, impactful, and unforgettable.
Mammut
Window Design
Mammut Window Design – Outdoor Meets Winter Magic.
Clear Design, Strong Impact:
How do you showcase outdoor products in the heart of the city? For Mammut, we designed 24 window displays across Europe that focus on the essentials: A sleeping bag as the centerpiece, set against a serene mountain backdrop. The message? “Light Up The Night” – a calm and atmospheric presentation that blends adventure with a touch of winter magic.
From Concept to Completion:
From consultation and design to logistics and installation – every detail was carefully executed. The result is a cohesive display that presents the Mammut brand in an authentic and captivating way.
An Impact That Lasts:
24 locations, one clear message, and windows that draw attention without being loud. A project that proves: Sometimes, the simplest ideas create the strongest impressions.
Outletcity Metzingen
Outdoor Installation
FALKE
Window Design & Instore Campaign
comma
Window Design
Winter Magic in 3D – A Window That Floats
For the 2022 XMAS season, comma delivered a celebration of precision and aesthetics. 100 stores, 120 floating pyramids – each tree perfectly aligned, every line a statement.
From Concept to Staging
Designplus managed the entire package: 3D design, prototyping, production, and rollout logistics. The highlight? A visual grid where the suspended trees appeared like shimmering sculptures.
Design Meets Precision – comma and Designplus demonstrate that extraordinary ideas can find their space. Even in a shop window.
FALKE
Window Design
Devold
Exhibition Design
A Trade Fair Presence That Delivers
Devold at ISPO Munich
For the outdoor brand Devold, we created a trade fair stand at ISPO Munich that showcased the brand’s values with clarity and impact.
Focus and Precision
With clean lines, striking visuals, and a precise layout, the stand became a modern stage for Devold’s product world.
Our Services
From planning and concept development to design, execution, logistics, and installation, we managed the project from start to finish. Efficient processes and precise project management ensured a seamless realization on-site.
A Bold Statement
The Devold stand delivered a strong, focused brand presence that convinced visitors. Design and execution perfectly aligned with the brand identity – resulting in a professional and reliable presentation.
Conclusion
A successful trade fair appearance that presented Devold as a strong, contemporary brand. Clear. Precise. On point.
ZINSER
Window Design & Instore Campaign
s.Oliver
Window Design
Future in Focus – A Window That Inspires.
s.Oliver makes a statement: With a modular window system and impressive LED XL screens, the outdoor jacket becomes the centerpiece of a forward-thinking display across 4 flagship stores.
Technology Meets Design:
- Custom 3D designs and content production
- XL LED screens (220 x 65 cm) – self-designed and developed
- Complete package: from prototyping to logistics and final installation
The Result? Pure Attention.
The minimalist, clean design draws all eyes to the FUTURE message – dynamic, modern, and inspiring. A project that demonstrates how innovation and brand messaging go hand in hand.
Bogner
Window Design
C&A
Window Design & Instore Campaign
The Perfect Spring Experience – Light Meets Design
Wow. Spring at last! That’s exactly what C&A’s new Window Design & Instore Campaign radiated. A harmonious interplay of 3D elements and pulsating LED lighting transformed the flagship stores into dazzling spring showcases.
From Concept to Creation
Designplus delivered the full spectrum: from 3D design and prototyping to production, logistics, and installation. The centerpiece? A circular 3D element, secured with precision printing and illuminated by LED highlights – a visual focal point that conveyed movement and fresh energy.
5 Flagship Stores – One Bold Statement
Meticulous execution ensured that every storefront brought the campaign message to life: Spring is more than a season – it’s an experience. Passersby stopped, looked, and engaged with the vibrant display.
A Showstopper That Lasts
This campaign seamlessly blended aesthetics and innovation, making C&A’s message – “The Perfect Blazer, The Perfect Dress, The Perfect Poloshirt” – both tangible and unforgettable.
Experience spring. Rediscover the brand.
Occhio
POS Furniture
Luna pura: Design in Its Purest Form
How do you perfectly showcase a luminaire that is itself a work of art? This was the question Occhio sought to answer with the new “Luna pura.” Together with us, a presentation solution was created that combines elegance, functionality, and the highest quality – a statement for sophisticated design.
Perfection in Every Detail
Our creative approach: the development of presentation tools that seamlessly reflect Occhio’s premium standards and make the Luna pura a focal point in any environment. To ensure maximum flexibility, we designed three presenters in varying heights – perfectly tailored to different spatial concepts. The set was complemented by a fourth tool serving as an elegant storage module. Each presenter was meticulously crafted in regional workshops, with fine craftsmanship employed from precise construction to high-quality finishes. The result: tools that not only impress aesthetically but are also functional and durable – setting a new benchmark for excellent design.
Global Presence, Local Craftsmanship
Through a smooth, internationally coordinated rollout, we brought the presenters to Occhio showrooms worldwide. The feedback was overwhelming: the high-quality tools were met with enthusiasm and underscored the brand’s aesthetic and functional standards.
A Project That Sets New Standards
The combination of artisanal precision, clean design, and logistical expertise makes this project unique. It demonstrates how design and craftsmanship can effectively convey global brand messages – and how a vision becomes reality.