TrendReport Retailtainment

The New Get-Together

Best Practice No1

Marni, flagship store, Milan

 

In-store art studio – Arttainment

Marni integrates a fully functioning artist’s studio into the retail space blurring the line between creative and retail space.

 

Best Practice No2

Jumbo, supermarket store, Groningen

 

Community-driven supermarket – Grocerytainment

The dutch supermarket serves as
a sustainable marketplace with room for alternate social events. In addition, staff make time

 

Best Practice No3
Apple, Today at Apple

 

Free hands-on sessions – Edutainment

In every Apple store worldwide, trainings and sessions focusing, for example, on photography, video or coding are offered for free. This stimulates a lively exchange within the community.

 

Best Practice No4

Galeries Lafayette, The Wellness Galerie, Paris

 

Holistic aproach of well-being – Wellnesstainment

Galeries Lafayette opens The Wellness Galerie,
a space for well-being, beauty, fitness and sportswear in the basement of the building.

 

Best Practice No5

Nike, PLAYlab, London

 

Room for imaginations – Kidstainment

Niketown London’s PLAYlab pop-up stimulates kid’s imaginations by encouraging them
to invent their own ideas for imaginary sport games.