Trend Report Going Circular

The end is the beginning

„Every industry needs to deal with the environmental consequences. The performing arts have already come together as a powerful platform in the context of the COP21 climate conference. www.ecostage-pledge.com is a joint commitment to take concrete action to improve the ecological footprint of productions. I would like to see something like this for the retail industry as well.“

Ruth Scheel, Head of Sustainability, Designplus GmbH

BEST PRACTICE NO1

IKEA CANADA

“In lieu of door crasher deals, IKEA will invite Canadians nationwide to sell-back their gently- used IKEA products, offering up to double
the sell-back value* via in-store credit during
the campaign period. On one of the biggest shopping days of the year, we want to change the conversation from one of mass consumption to mass circularity, and show how sustainable living can be easy and affordable for everyone.”

Melissa Barbosa, Head of Sustainability, IKEA Canada

BEST PRACTICE NO2

DIE NOCHMALL

NochMall is the first department store for second-hand products in Berlin, which is much more than a second-hand department store. NochMall not only sells furniture, clothing, electrical appliances, household goods, toys, books and much more on more than 2,000 square meters to give them a second life, but it’s a place to experience circular economy and waste prevention

www.nochmall.de

BEST PRACTICE NO3

SUPERNOVAS

London- and Milan-based design firm Super- novas recently launched Afterlife, a collection of easy-to-assemble, 100% recycled and re- cyclable crates and benches. Afterlife works with Supernovas‘ subscription-based members programme Streaming, which allows users to swap items for others or return them outright. Returned items will be reworked, redesigned and recycled into new products for other members.

wgsn Sustainability Bulletin

INSIGHT NO1

REUSE OF DISPLAY WINDOWS 

“For some of our customers, we reuse all the used display windows from the previous season by storing them with us and then sending them to the outlets or reuse it again the next season. Win Win for both sides and a sensible use for the high quality materials.”

Marita Schwenkedel-Braun, Senior Designer Design Development, Designplus GmbH

INSIGHT NO2

CARDBOARD PALLETS

“We have exchanged about 2,500 wooden pallets for cardboard pallets. Advantages: They are much lighter and less complicated to handle during the rollout. Cardboard has a very high recycling rate and is recycled throughout Europe. In addition, cardboard pallets have a better CO2 balance.”

Dom Domagoj, Head of Logistics, Designplus GmbH