After living through a period when retailers were closed, we look at our city centres with a different perspective. Now it shows who can link all the touchpoints, online / offline well together. When we are outside and look up from our smartphones, the shop window is the offline touchpoint number 1.
📸 credits @dior @kenzo @louisvuitton
We now see city centers with a different perspective.Safety precautions go hand in hand with the desire for experience. Consumers will feel if a brand can link all the touchpoints well, online and offline. When we are outside and look up from our smartphones, the shop window is the offline touchpoint No1. Let‘s make this the perfect first impression!