Trends & Insights

Call of Optimism

First impressions count.
Heard too many times? That may be true, but when it comes to brand communication, the shop window can say everything and nothing.
Credits 📸 @theofficialselfridges @homecore_paris

For weeks, people were able to read about how brands are committed to or show solidarity. Now is the time for optimism! Choose bold and bright colours to reflect an optimistic message.People will feel the positive energy coming from your brand.

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