Mobile pop-up showroom for mobility days
How does a brand conquer urban space when the stand itself needs to be mobile—while creating the same sense of connection as a permanent location?
Idea
A showroom that travels instead of waiting
Mobility days and events happen where people are—not where a brand waits for them. That is why, for JobRad, we didn't design a classic trade fair booth, but a dynamic, weatherproof outdoor pop-up: a mobile showroom that functions like a living organism, blurring the lines between information, service, and experience. This allows the stand to bring the brand exactly to where the target audience already is.
Concept
Information point, activation area, and service hub all in one
Based on a precise analysis of modern roadshow formats, we designed a hybrid hub that efficiently weaves these three functions together. Intuitive visual cues guide the customer journey, with a focus on connection and activation: visitors can compete in an "air battle" tire-pumping challenge or leave their mark on the integrated sticker wall. At the same time, display screens provide the perfect setting for on-site consultations and test rides—where emotion and substance go hand in hand.
Realisation
Weatherproof, modular, and ready for global use
We supported the project through every phase: from strategic planning and creative concept development to final production. The result is a modular system made of robust materials that guarantees complete weather resistance. Because assembly and disassembly are highly efficient, the booth can be flexibly scaled and deployed at a wide variety of locations worldwide.
A stand that combines information and experience, creating a connection right where people live their daily lives.
Impact
By bringing consultation, test rides, and interactive play together in one place, the pop-up makes JobRad tangible exactly where decisions are made. This noticeably strengthens the brand's market leadership while providing employers with an effective tool to showcase their commitment to sustainability in an engaging way—creating employer branding that leaves a lasting impression.
