Shop-in-shop for the "Red White Blue Summer" campaign
How does a brand stand out in wholesale when sharing retail space with other brands?
Idea
A global concept, brought to life locally
The shop-in-shop for "Red White Blue Summer" is not located in a standalone store, but in a wholesale environment, sharing space with other brands. The signature red, white, and blue color identity makes our client instantly recognizable amidst competing brands.
Concept
Red, white, and blue as spatial orientation
Clean geometries combine summer lightness with the structural constraints of each location. The red, white, and blue color palette takes the lead, guiding the eye through the space and leading customers to the collection step by step. Accompanying the shop-in-shop, the campaign window displays are created in the same color scheme, ensuring the brand presence stands out from surrounding competitors even before entering the store.
Realization
From adaptation to complete on-site implementation
Designplus is responsible for the entire implementation: from adapting the concept to the structural conditions during development, through to production and on-site installation. A single team manages the shop-in-shop and window displays across all locations, ensuring that the concept guidelines and local execution align precisely at every stage.
The colors of summer: Tommy Hilfiger becomes impossible to miss in the space.
Impact
The implementation makes the collection immediately tangible in physical spaces, even when surrounded by other brands in the same area. Color schemes, textures, and precise site-specific adjustments work together across window displays and shop-in-shop installations to strengthen Tommy Hilfiger’s wholesale presence.
