A colourful wayfinding system for bookshops
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How do you guide customers through a bookshop without taking away the joy of discovery?
Project
A wayfinding system that not only shows the way, but also inspires a desire to explor
Designplus developed a wayfinding system for Hugendubel that combines wayfinding with the atmosphere of a bookshop. Coloured zoning divides the space, whilst visual signposts and evocative messages such as ‘Dive in’ in the reading area provide both guidance and atmosphere. Strategy, design and production were all provided from a single source. The result is a bookshop through which customers can navigate intuitively without losing their bearings, and which invites them to explore rather than merely showing them the way.
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