Devold exhibition stand at ISPO Munich
How do you ensure that, at a trade fair stand, the focus is entirely on the materials and quality rather than on visual clutter?
Idea
Quality of material rather than visual noise
For the Norwegian outdoor brand Devold, we designed an exhibition stand that deliberately avoids visual clutter. The idea was that large-scale imagery and minimalist geometry would direct the focus entirely onto the materials and quality of the products. The result is an authentic, Scandinavian-inspired setting within the stand that showcases the brand’s rugged identity.
Concept
Clear spatial layout for orientation and focus
The design theme is a coherent layout that seamlessly integrates function and aesthetics. Precise sightlines and space-defining modules intuitively guide visitors through the stand, whilst hierarchically arranged touchpoints create depth of content. Generous open spaces allow the collections room to breathe and emphasise the brand’s functional character.
Realisation
From design to installation
Concept development, detailed planning and logistics worked together seamlessly during implementation. We managed the entire process, right through to the final on-site assembly, from a single source. Well-thought-out project management and the precise craftsmanship involved in the construction of the structural elements ensured a highly efficient set-up at ISPO Munich.
A Scandinavian stage rather than the hustle and bustle of the trade fair: Devold at ISPO Munich.
Impact
The minimalist design authentically conveys Devold’s core values and strengthens the brand’s presence in the competitive trade fair environment. Architectural clarity and a functional layout leave a reliable, lasting impression on partners and customers.
